Services
We understand how to integrate the internet into your business
We have worked as staff and consultants providing internet marketing for big companies and small, from Reuters, Wolters Kluwer, Advantage Homes, and Oxford Health Plans to Becker + Becker and MRK Photo. Our services reflect the diverse array of skills we have provided to our employers and clients since 1995.
Websites
We have created successful small 3-10 page brochure websites and portal websites that include hundreds of pages. We have created intranet sites as well as internet subsites for sales divisions of a larger company. To do this, we have provided the full website lifecycle, from business idea and definition through design and software development to launch, promotion, and evaluation of the results against the original business idea. We offer these skills:
- Business Strategy
- Project Management
- Usability Design
- Information Architecture Design
- Interface Design
- Copywriting
- Marketing
- Technology Design
- Technology Implementation
- Testing
- Training
- Launch and Promotion
- Evaluation of results against the original business idea
We also provide webhosting, SSL certificates, email addresses, website activity reporting, shopping carts, publishing tools, and all the usual website features you expect. And we provide lead tracking that captures and tracks requests from your Contact Us form.
Email Marketing
Research shows local businesses who use email marketing get higher open rates and clickthroughs than email sent by giant corporations. We help you make the most of your existing email address lists and create simple ways to capture new email addresses. We then provide you with low cost email service providers to deliver your email, track open rates, clickthroughs, and forwards, and handle unsubscribes. We also can set you up with templates that make it even easier to send email. For more ambitious clients, we can help you develop an editorial calendar and develop an effective publishing process.
Search Engine Optimization
Most people use internet search engines to find products and services. We're experts at programming web pages in ways that help search engines understand your website content and, therefore, score your web pages as more relevant than websites that do nothing. We also work with you to add content, identify appropriate sites to link to your site, and other actions that help search engines measure the value of your website compared to other sites. Simple changes to the underlying code of your web pages can yield significant results. Amazingly, few businesses understand how to organize their web page code. Or they cannot be bothered.
User Experience
When we build a website or design an email newsletter template, we first ask you, "What are the top 3-5 tasks people will want to accomplish?" and "For what reasons?" Your answers help us organize your website or email content to make it easy to accomplish these tasks. Your customers will find the information they need quickly and perform the action you want, for example, call you. We also research words and phrases your audience uses when they think about your products, services, and company so website and email links are what your visitors expect to see.
Strategy
It's not enough to build a website, create a survey, or simply do things. We ask detailed questions about your business and how the internet might or might not improve your business. For example, how does your internet project fit into your business? How do you measure success and failure? What resources do you have available, in what timeframes, with what dependencies? How will you market and promote your new internet capability? These are critical questions. Asking them early and often ensures you will have the greatest chance to succeed. We work with you to define your goals, strategies, and tactics then document and track results.
Programming
Even the best ideas and the best designs can fail without the ability to code the software for today and tomorrow. We have experience programming internet projects in a variety of software languages, from large corporate enterprise projects to small projects. More importantly, we have experience managing software development projects, from definition to coding to testing. We have built content management tools, lead tracking tools, and a variety of smaller applications. We design our software to grow to meet your future needs. Whether your internet project requires a little programming or lots of programming, we can meet your needs at reasonable costs.
